In this insightful article, Bicycling rolls out a very plausible scenario in which Lance Armstrong could end up with an ownership position of the team that is now Astana.
http://bicycling.com/blogs/boulderreport/2009/05/04/will-the-giro-be-astanas-last-race/
Now, THAT could be the the key to a massive surge in the popularity of cycling in the USA! Imagine the exposure that would come about if Lance owned and raced with a team carrying his brand and had the backing of a company like Nike, which is capable of placing the name and image in virtually every even close-to-sports-related market segment in the world.
Bring on the Juggernaut!
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